Posted on July 18, 2013 by Marina
Earlier this year, we collaborated with George Brown College in executing a t-shirt design and involving the local art student community.
The students were provided with a presentation and then were allowed full creative freedom to each come up with a design. The designs were presented in front of different judges including Lorraine Wright (professor), George Brown College, Steam Whistle’s internal creative team and our t-shirt supplier Me To We Style.
Steam Whistle Brewing’s focus is on making one beer – a premium Pilsner that Canadians can be proud of. With that in mind, I designed the t-shirt artwork in the form of type-as-image, depicting a pint glass of Steam Whistle comprised of the words, ”Canada’s Premium Pilsner.” I varied the colour of the words to simulate the depth of the glass. My goal was to evoke the refreshing taste of a pint of Steam Whistle with a clean design.
I think you could describe my design style as ‘adventurous’, I like to try out a lot of different styles, but I’m mostly drawn to geometric shapes and repetition; rhythm. With this piece it wanted to make something that at first seemed chaotic but really had a sense of structure.
Jasmine’s introduction to the design world came out of a summer internship at a web design company called Delphis Ltd in the Caribbean where she grew up. She then decided to pursue Graphic Design after assisting a Graphic Designer friend who worked at The College Board in NYC in the summer of 2002.
After high school, she moved on to doing layout for local newspaper, then was hired by an entertainment paper called the tip, produced by a creative and advertising company called FSi creative. She has since moved to Canada and now attends George Brown’s Graphic Design Program, while working part time as a coordinator for a Visual Effects Company called Master Key.
Stay tuned for Jasmine’s design in our store!