Posted on September 4, 2013 by Marina

September marks the beginning of Oktoberfest season!

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We have 3 amazing Steam Whistle Oktoberfest events coming up in Toronto, Vancouver and Calgary! Mark them in your calendars:

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Entry includes a souvenir authentic Oktoberfest Stein for all.

You can also bring a little Steam Whistle Oom-pah-pah home with our Oktoberfest gift pack that includes 2 x 500ml cans of Steam Whistle’s authentic Bohemian Pilsner and a stein. You can read more where they will be available here. 

Similarly, hundreds of bars and restaurants throughout Ontario, Alberta and BC are celebrating the Oktoberfest spirit and are offering Steam Whistle Oktoberfest steins through until the end of October, while quantities last. Order a liter stein of Steam Whistle Pilsner and KEEP the Stein! You can check out our locator for a listing of all the locations featuring the KEEP THE STEIN promotion.

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Steam Whistle Oktoberfest was inspired by a staff trip. Once an employee at the brewery reaches 5 years of employment, they are taken to Oktoberfest in Munich. We all loved it so much that our co-founders wanted to bring the celebration of beer and European brewing traditions home!

So why is hosted Oktoberfest in September?

Oktoberfest is meant to celebrate the new harvest season in September and ends on the first weekend of October. It all began with a wedding in 1810 when Crown Prince Ludwig (later King Ludwig I of Bavaria) wed Princess Therese von Sachsen-Hildburghausen and held a big party near Munich. It was so popular, that the party (complete with horse racing) took place again the following year, prompting the start of a traditional German celebration that has become world famous.

The official dates for Oktoberfest in Munich this year are September 21st until October 6th.

It is also rumoured that “in Germany in 1800s, beer would never be brewed in the summer months due to the heat and lack of refrigeration with the last batches usually brewed in March. They were generally higher in alcohol content to take advantage of alcohol as a preservative. Traditionally there would be a big festival starting on the last Saturday in September till the First Sunday in October with the purpose to drink the old stocks of beer to make room for the new brew that would be made after harvest.”

Cheers!