Posted on June 2, 2014 by The Good Beer Folks
Well it’s official, Sunday definitely beat out Saturday this past weekend for best day. Out in Guelph, Ontario we invited peeps of all ages, cyclists, beer drinkers and outdoor lovers to join the “Easy Rider Parade”; a short bike ride and BBQ to celebrate the installation of the new Steam Whistle Bike Repair Station at The Woolwich Arrow in downtown Guelph.
Getting ready for the Easy Rider Parade.
It was an absolutely beautiful sunny day as the bicycles arrived to the starting line at the Borealis Grille & Bar. So picture perfect that one cyclist even said “the man upstairs must be a GBF” (to those new to Steam Whistle lingo, GBF stands for Good Beers Folks).
As the 12:15 departure time approached, easy riders fuelled up on snacks provided by Aldo, the general manager of Borealis. The theme was “easy like Sunday morning” and it rang true as we slowly rolled along, turning heads and showing the royal city the true strength of pedal power. The mostly downhill tour was a sight to see with all styles of bikes, people of all ages and even one out of shape beer rep! Guelph Police were kind enough to give us an escort and kept the crew of nearly 60 riders safe as we set out along Gordon S.t towards The Woolwich Arrow (the Wooly) downtown.
Steam Whistle #taptakeover..just for the day.
When we arrived at The Wooly we were welcomed with the glorious smell of BBQ and ice cold Pilsner. And after the steep hill that marked the end of the ride, it made the golden nectar reward seem even more refreshing, The parking lot was full of bicycles and cycling enthusiasts alike: an amazing sense of camaraderie and brotherhood.
Refueling after the ride at the Wooly.
After refueling with BBQ and a Steam Whistle, we gathered in front of the Wooly around the newly installed Bike Repair Station and got ready to cut the ribbon. Sourced from Urban Racks, the bright green bike repair station includes a bike mount with ten tools on cable for easy repairs and a tire pump and is free for the public to use. The moment was complete with words from Bob Desautels, the owner of the Wooly and Borealis, who spoke eloquently and passionately about the importance of what we did by choosing to participate in the parade. With his granddaughter Eva by his side you could tell that he doesn’t only talk the talk, but also walks the walk.
The Steam Whistle Bike Repair Station is officially open and ready to use.
The event drew in some familiar faces too, we were fortunate to have Mayor Karen Farbridge and local M.P. Frank Valeriote join us for the ribbon cutting ceremony along with Mike Schreiner, Guelph’s local Green Party representative who also rode his bike in the parade.
That’s me in the white and Bob Desautel in the green.
Overall, as a Guelphite I am proud to be part of the team that brought this station to my community and look forward to using it with my family and friends. I can’t wait to keep track of the other stations popping up across Ontario, as for now you can use our pumps at; Evergreen Brick Works and the Duke of York Pub in Toronto, the Smokin’ Buddah in Port Colborne, the Fanshawe Lake Conservation Area and Boler Mountain in London and the Olde Angel Inn in Niagara-on-the-Lake.
P.S. Are you craving a bike ride and BBQ now? Check out one of our Steam Whistle inspired recipes here.
Written by: Harry Follon, Sales Rep and Good Beer Folk
Pictures courtesy of Harry Follon and The Woolwich Arrow.