November 9, 2007
Steam Whistle hosts Bullfrog Power’s
Second Anniversary Bash
Steam Whistle played host to the anniversary party of the
green electricity provider Bullfrog Power this
Gord Downie, Bullfrog
customer and environmental advocate, showed
his support by playing to a capacity crowd here
at the Roundhouse. Bullfrog Power
provides non-profits, consumers and businesses
(including Steam Whistle), with a new way to
support renewable power.
Steam Whistle uses 100% green electricity in the making of
our beer and in powering our facilities here
at the brewery. Want to find out more
about Bullfrog? Check out their website
UNSIGNED: Steam Whistle’s Indie Music Series
Sunparlour Players (photo credit Corbin Smith)
On September 13, Steam Whistle hosted our third Unsigned
concert of the year; eye magazine’s top
“Pick of the Week”. Steam Whistle
formed a partnership the Artists’ Health Centre
Foundation, making them the charitable recipient of
over $1200 from concert ticket sales.
Mark Your Calendar: UNSIGNED is back with concert number
four, November 16
This show will feature
The Carps, OPOPO
and The Bicycles, plus Dan and Paul from Woodhands
rocking between sets with the first ever Woodhands
vs. Woodhands super-DJ-battle.
thrive on ingenuity and vicissitude. A combination
of punk rock and electric sounds. They sound like
nothing you could imagine, and everything you’d
like to. Toronto electro-punk outfit OPOPO
has been hailed by NOW Magazine as “an unorthodox
concoction of raw modern rock and post-rave dance
music.” Toronto quintet the Bicycles
has the 1960’s bubblegum sound nailed, but there
is also a spiky D.I.Y. quality to their music that
connects them to like-minded acts such as the Apples
in Stereo or Of Montreal.
here for a music sampling...
Three bands were featured in this rockabilly evening, Rural
Alberta Advantage, The Sunparlour Players, and Two
UP! (Download MP3 audio file)
Check out the Edge interview from Sept. 13 with Steam
Whistle music gurus and Unsigned organizers Chris
Goddard and Matt Weed.
World Rock Paper Scissors Championships
held again at The Roundhouse
Andrea Farina won the battle here at the Roundhouse on Saturday,
Oct. 14 and was the first woman to be crowned Rock Paper
Scissors World champion. Surprised by her win,
when asked what her strategy was she replied, “its
fun trying to get into peoples' heads and it's nice
to be around so many other people who are having fun."
it out with Captain Morgan
The Steam Whistle Art Gallery
November 7th – 30th
Between the Sky
and the Red Devil
The Steam Whistle Art Gallery is hosting a joint exhibit
to highlight the works of Canadian artists Cathy
Groulx and Rita Milton. Featuring a
mixture of realistic florals, landscapes and rural themes,
the exhibit will run for the entire month of November.
Steam Whistle wins Immigrant Success Award
2007 IS Award Winners:
Steam Whistle Brewing, Xerox Research Centre of Canada,
Toronto and Region Conservation Authority, George Brown
College, Sischa Maharaj, and Alan Rego
from left, Greg Taylor, Steam Whistle Co-Founder)
September Steam Whistle was awarded the Immigrant
Success Award, in the Small Employer category, by
the Toronto Region Immigrant Employment Council.
More than half the Steam Whistle management team is
comprised of skilled immigrants, including a Czech Brewmaster,
Sri Lankan CFO, Portuguese Bottling Supervisor, and
Cuban Quality Assurance Manager. One of our favorite
stories is that of Stefan Atton, Director of Marketing.
Moving to Canada from Sri Lanka, Stefan found it difficult
to find work in his Brand Management field, often being
rejected for jobs because of lack of Canadian experience.
Luckily he called then Director of Marketing Sybil Taylor,
who was looking to change her responsibilities.
That was five years ago, and Stefan has been steering
the marketing vision of Steam Whistle to great success
In! (Download MP3 audio file) Hear the CBC Radio interview with Director
of Marketing Stefan Atton, and Communications Manager,
Steam Whistle TAKES
(Mike Garth, Alberta
Retail Sales and Chris Goddard, Marketing Manager)
Steam Whistle recently visited The Rocky Mountain Wine
and Food Festival in Alberta. One of the hottest
tickets in both Calgary and Edmonton, this consumer
shows offer a sampling experience like none other.
As Alberta is a developing market for Steam Whistle,
a lot of people are trying our Pilsner for the first
time. “I never get used to seeing the happy
look on show goers faces when they sample their first
Steam Whistle”, maintains Chris Goddard, Marketing
Manager. Chris joined twin brother Brad, our Alberta
Regional manager, for both tradeshows. Spreading
the word, has been working for Steam Whistle, and thanks
to Brad, its doing very well out west. One Albertan’s
reaction to their first swig of the golden brew, “you
need to suck it back immediately!” That’s
right folks Steam Whistle is no sipping beer out west.
weekend, Sept 8 and 9, I was a participant in The Weekend
to End Breast Cancer. I know a lot of walkers
were disappointed when it was discovered that the route
had been reversed from last year, meaning no pub to
pass by on the final day. A congratulatory beer
is pretty much mandatory in our group after walking
the better part of 60 K - 57 to be exact -
at that point in the walk Needless to say, my
teammates and I were very happy when we learned that
the final pit stop for the day was at your brewery.
Not only did it mean we got beer, but great beer at
that. I wanted to take a moment to say a
great big thank you from our team and the rest of the
walkers for not only allowing us to stop into your establishment,
but also providing us with complimentary beer.
It was not expected and greatly appreciated. I
believe you have created many new fans of the beer you
brew very well.
Sincerely, Trish G.”
Weekend to End
Breast Cancer participants enjoy muchneeded refreshment
few letters received this month that we’d like
Just wanted to let you know what a FABULOUS time we
had at your beer tasting/tour the other night. I had
a friend over from Bulgaria who owns a 5 star resort
in Plovdiv & he was quite AMAZED at the quality
of your beer & your facilities. Being from Europe
& having endless choices of beer from around the
EU - he really thought Steam Whistle was a superior
beer to the likes of Beck's & Pilsner Urquell
& many other European beers Also I must comment
on how GREAT Rachael & Colin were - I guess that’s
what makes Steam Whistle so successful is having GREAT
people, those 2 would be a GREAT asset to any Fortune
100 company. Rachael made the entire tour fun &
also educational. She's a real firecracker! Great
job & thank you again
Yours truly, Brent H.
just wanted to say what a great time I had on a Steam
Whistle tour on Saturday. I believe Jiv was our tour
guide; he was absolutely hilarious! The tour was really
informative, Jiv made it really fun, and I learned
lots about one of my favourite beers. Thanks again
for a great time, and I'll be back for sure!
Tours are offered hourly:
Monday – Saturday 1pm to 5pm
Sunday 1pm to
Here for more tour info...
And one from Alberta,
I was recently at the beer store picking
up a 6-pack for my monthly poker game. I tend
to drink a variety of beers, and don't have a "regular"
brand. However, when I saw the Steam Whistle
at the store (which I had not purchased in some time
but do enjoy) I immediately recalled reading about
Steam Whistle's support and use of Bullfrog Power.
I am also a Bullfrog customer and was encouraged to
hear about your company making this decision.
I look forward to making Steam Whistle my regular
beer in support of your environmentally conscious
Thanks! Jonathan T. Lethbridge
with us by emailing a picture or a story to firstname.lastname@example.org
We have a winner!
Adele Mclean of Peterborough, ON won
our LCBO retro fridge contest. She is now the
proud owner of a retro style Northstar fridge. Thank
you to all who entered.
In the News
October 18th our Co-Founders Cam and Greg
were honored as finalists
in the 2007 Ernst and Young Entrepreneur of the year
Captain Robbie Carter of the Aurora
Barbarians hoists the cup after his team beat The
Balmy Beach Rugby club to win the Marshall League
presented by Steam Whistle Brewing. The Barbarians
also won the McCormick Cup this season. This is the
first time the Barbarians have won the Marshall League
since 1956. www.aurorabarbarians.com
Sean Aiken who worked at
the brewery for one week during his quest to work
one job a week for 52 weeks, made the cover of this
Chinese magazine. Sean is continuing his quest
to find the perfect job across North America. Steam
Whistle was week #19 for the B.C. native. To keep
up with Sean, check out his blog at www.oneweekjob.com
Halloween Photo Gallery
Steam Whistle hosted one wild Halloween
Party this year. You can check out some of the hundreds
that dressed up for the occasion. Visit the Photo
Beer to the Troops
For the second
year, Canadian soldiers in Afghanistan will be receiving a
holiday care package from the Good Beer Folks at Steam Whistle
Brewing. We are hoping that you, the public, will add your
good wishes. Canadians can come into the brewery and sign
a banner which will be displayed in the Kandahar mess hall
for their Christmas Party. The Banner simply reads "Thank
you Troops! Holiday wishes from..."
If a brewery visit
isn’t possible, you can email email@example.com
or call 1-866-240-2337 ext 282 with a supporting message.