Holiday Issue

December 14, 2007

Steam Whistle offers three great holiday gifts

Holiday
Suitcase 12 packs
In Ontario Beer Stores and Alberta Liquor Stores

$22.95
Prices vary in Alberta

Retro Style Bottle Opener
In Liquor Stores

$24.95
Prices vary in Alberta

Holiday 6 packs
In Alberta and Ontario Liquor Stores

$12.95
Prices vary in Alberta

This holiday season surprise your party host, friends and family with a perfect gift for any beer lover. Our Holiday 6 pack and Suitcase 12 pack come dressed in holiday colours with a gift tag right on top of the carton – no wrapping or card required! And NEW this year, our Retro Style Bottle Opener, which comes with two bottles of our Premium Pilsner, is the hottest gift item in LCBO stores this season. Get yours while they are still in supply!

UNSIGNED

Last month’s installment of Steam Whistle Unsigned – our indie music series - had its best turn out yet. Click Here for a concert review and a look at the event photos. Mark you calendar for the next in our series held at the brewery:

STEAM WHISTLE UNSIGNED
Friday January 25th 2008
Countdown to NXNE submission close
Doors open at 8pm
First performance 9pm
Featuring We Are The Take
and Major Maker
$5 at the door with proceeds going to
Artists Health Centre Foundation

Coming Events

London Wine & Food Show – January 18-20th at the Western Fair Grounds. Discover Good Taste! Sample spirits, wines, tempting cuisine and Steam Whistle Pilsner. Drop by our booth!

Metro Home Show – January 17-20th at the Metro Toronto Convention Centre. Visit on Girls Night Out, opening night, and enjoy a brew in the Mixology Lounge.

Snow Country

Whether your winter passion is sledding, snowshoeing, skiing or boarding, a post-activity Steam Whistle always tastes great! Order a whistle in one of these snowy accounts:

Georgian Peaks Club, Collingwood
Craigleith Ski Club, Collingwood
Osler Bluff Ski Club, Collingwood
Mount St. Louis Moonstone, Coldwater
Allan’s Fireside, Port Elgin
Hawg’s Breath, Kincardin
Resort Tapatoo Inn, Parry Sound

January Art Show

The Steam Whistle Gallery will host the exhibition Northern Extremes which will juxtapose romantic landscape paintings with photography of contemporary Arctic life. Opening Wednesday January 9th and running until February 1st. To attend the opening, email: rsvp@steamwhistle.ca

Winter Warmer Recipe

Executive Chef of Vineland Estates Winery, Jan-Willem Stulp, has created this wonderful winter warmer: Steam Whistle & 9 Year Old Cheddar Soup.  Click here for the recipe

For a second year, Canadian soldiers in Afghanistan will be receiving a holiday care package from the Good Beer Folks at Steam Whistle Brewing. Employees donated a week’s worth of staff beer, which was then matched by the company, and this year we included greetings from the public by way of an autographed banner to hang in the Kandahar mess hall. Steam Whistle also delivered beer to the Calgary Garrison and Toronto’s Moss Park Armory so that those soldiers scheduled to go on a tour of duty in the New Year could also enjoy some of our Pilsner along with their families.  Happy Holidays everyone, and come home safe!


Best local brewery
STEAM WHISTLE BREWING
On November 22nd, NOW Magazine announced their “Best of Everything Toronto” issue and Steam Whistle for the fifth year was voted BEST LOCAL BREWERY.

“Marek Mikunda earned his hop and barley stripes at a little brewery in the Czech Republic called Pilsner Urquell. Maybe you've heard of it. Now at home in the Steam Whistle roundhouse, Mikunda oversees the production of Toronto's delicious Bestselling microbrew.”

Steam Whistle is proud of our many Green Initiatives, the reasons we’ve been named 1 of only 21 “Green Buildings” in Toronto by the Clean Air Partnership.

BIO DIESEL

Since January 2007, Steam Whistle has been running its fleet of delivery trucks on BIO DIESEL. With our fleet crossing Ontario each week to deliver to Bars, Beer and Liquor stores, we knew it might be difficult to find Bio Diesel when we need it, so we chose the convenient option of having Canada Clean Fuels bring Bio Diesel to us by tanker load (also fueled by Bio Diesel) 2 or 3 times a week and fill all of our trucks on site.

We use B20 grade which is 20% Bio Fuel (a 50/50 blend of recycled restaurant grease and soy fuel), mixed with regular diesel. In the warmer summer months we are able to go to a higher grade of Bio Fuel. The odd time, in the far corners of the province, you may see our trucks filling up at regular stations where Bio Diesel isn’t available, but we hope in time, as demand results in better availability, we’ll be able to run 100% Bio Fuel. Today, it’s a good first step.

Mail Bag

A few letters received this month that we’d like to share:

“I would like to thank you for making a great tasting beer. I have been living in Louisiana for the past 10 years. I came back to Ontario at the end of September 07 for a visit. My friend knew I loved a good pilsner. He gave me a 6 pack of your Steam Whistle. WOW it is the best tasting pilsner I have ever had. I wish I had never moved to the States after tasting your brew. I will be making more trips up to Toronto and would love to tour your place and buy some merchandise. I would also like to say I am happy that you are purely Canadian and went back to the green non-twist top bottle. The home delivery in the old trucks is out of this world. Tasting those six bottles that my friend gave me sure makes me home sick for Canada again. Thanks for making the best pilsner that I have ever tasted.”  
B. Alexander, Monroe, Louisiana

“Keep up the good work folks. When I want beer I drink beer, when I want to treat myself I buy Steam Whistle.”
Survey respondent, W. Holly

Steam Whistle enthusiast, Bob Lank, sent us these before and after pictures of his home beer fridge, now affectionately named “Whistling Wanda”. Bob hand-sprayed the fridge our Steam-Whistle-green (GRABBER Green available at Canadian Tire) and then contacted the brewery for our logo sticker. While his fridge is reserved for bottles, complete with our magnetically-mounted retro opener, our Steam Whistle Draught Service specialists can also convert a home fridge into a draught dispenser. Give us a call if you need some help with your home bar. Contact Laura Martin at 416-362-2337 ext 226 or email service@steamwhistle.ca

Share with us by emailing a picture or a story to sybil@steamwhistle.ca

The Best of the Holiday Season to you!
Cheers,
From the crew at Steam Whistle
sybil@steamwhistle.ca

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